The Red Bow Effect - A Good Laugh And Great Ads

And that’s the brilliance of great car ads. They make you laugh, smile, or dream about the possibilities, all while quietly planting the idea that this car could be yours. Whether it’s a pint-sized Darth Vader trying to summon the Force or Joe Isuzu making outrageously funny claims, these ads aren’t just about entertainment—they’re about sparking your imagination and showing you a car you can’t stop thinking about.

So, let’s take a look at some of the funniest and most memorable car commercials—and how they’ve helped put your own dream car in your driveway.

In the 1950s and ’60s, car commercials were simple and cheerful, focused on connecting with families and evoking adventure. They might seem quaint today, but they were doing the same thing modern ads do—getting people to think, “That could be us.”

• Chevrolet’s “See the USA in Your Chevrolet”: This iconic jingle was pure Americana, promising freedom and adventure. It wasn’t just about selling a car; it was about selling the idea of where that car could take you. And it worked—families across America flocked to dealerships to make that dream a reality.

By the 1980s, car commercials started leaning on humor to stand out. But even as they made us laugh, the goal remained the same: sparking enough curiosity to make us take a closer look.

• Joe Isuzu: The King of Exaggeration: Joe Isuzu, with his over-the-top claims (“This car gets 94 miles per gallon!”), didn’t just make viewers laugh. He made them think, “What’s the real story?” That curiosity led many to check out Isuzu’s lineup for themselves—and often, they left with a car.
• Dodge’s “That Thing Got a HEMI?”: With its simple humor and unforgettable catchphrase, this campaign didn’t just sell trucks. It sold the power and excitement of Dodge’s HEMI engine. And once you’d laughed at the ad, you were hooked on the idea of someone asking you the same thing. Yes it does!

As car ads went viral in the digital age, they became even more focused on building an emotional connection—and getting viewers to take the next step.

• Volkswagen’s “The Force”: A pint-sized Darth Vader using the Force to start a Volkswagen Passat? It was funny, relatable, and downright adorable. But beyond the laughs, it made viewers think about the Passat’s features (like remote start) and how those might fit into their own lives.
• Kia’s Dancing Hamsters: Kia took the Soul from practical to playful with their quirky hamster campaign. Those jogging-suit-clad rodents didn't just dance, they made them a must-have part of your wardrobe right alongside your new car.
• Honda’s “Cog”: This mesmerizing ad turned Honda’s engineering into art, with car parts playing an elaborate game of dominoes in a Rube Goldberg machine. It was so absurdly precise, you might have thought, 'If they can do that with a muffler, imagine what they could do with a whole car.

Today’s car ads use humor and cutting-edge tech to make you smile—and to remind you how much fun life can be with the right car.

• Toyota’s “Sheep Choir”: A herd of sheep singing Queen’s “Somebody to Love” while riding in a Tacoma’s truck bed? It was hilarious and weird, but it also showcased the Tacoma’s ruggedness and versatility.
• Subaru’s “Dog Tested, Dog Approved”: These lovable canine-driven ads weren’t just funny; they spoke directly to pet owners, reminding them that Subaru vehicles are built for the whole family—four-legged members included.

Let’s face it—funny car commercials aren’t just there to make you laugh. They’re there to make you remember. When you see a pint-sized Darth Vader using the Force or a hamster rocking a tracksuit, it’s not just entertainment—it’s a subtle nudge. You’re not just watching an ad; you’re imagining that car in your world. The remote start becomes your morning magic trick. The HEMI? Your ticket to unstoppable power. And that compact SUV with all the personality? It’s practically begging for a road trip with your dog in the backseat.

Humor works because it makes cars relatable, aspirational, and just a little more fun to imagine in your driveway—giant red bow included (or not, your call).

Great car ads know how to stick with you, and that’s exactly what we strive for, too. We want to earn your business with an experience that’s as smooth and memorable as your favorite ad—but way more personal. Whether it’s finding the perfect ride or making the process stress-free and enjoyable, we’re here to be the real deal you can count on—not just today, but every step of the way.

Our inventory changes faster than a hamster in a Soul, which means there’s always something exciting waiting for you. Take a look at our quality used cars and find the one that’s just right for you. After all, finding the perfect car is only the start of your journey. The rest comes from having a team that’s ready to help make it yours—every mile of the way.